About Us

Our Beginning

Haythorn Sports & Events was launched in the Summer of 2020 to be the pre-eminent choice of agent for professional sports teams in the UK. Built on knowledge and understanding of working for a Premier League club and in the hospitality industry for 15 years, we provide a customised service based on your unique requirements.

Having worked with the very best professional sports teams at hotel level, we’ve seen how it’s done well…and how it’s done not so well. This unrivalled experience stands us above all other suitable options available to really understand not only your requirements, but potential pinch points along the way that could hamper your big match preparation.

Our Experience

Our resume of clubs and events we’ve worked with/on over the years demonstrates the depth of our experience to leave you in no doubt, that Haythorn Sports & Events are the right fit to work alongside you and your team/event.

Who We’ve Worked With

Football

Where we first cut our teeth all those years ago! We understand that pre-match preparation is of the utmost importance for any winning team and we’ve worked with teams right across the football pyramid from the English Premier League to the National Leagues, in addition to FA Womens Super League teams. Whether you require a simple pre-match Meal, a bespoke overnight stay with meals or international travel with accommodation for league, cup or friendly fixtures, Haythorn Sports & Events are experts in achieving perfection for your teams preparation. And within budget.

Rugby

Having worked with teams in both codes (League and Union), Haythorn Sports & Events is aware of how requirements for Rugby teams vary from those of other sports. Double Doubles? We’ve got it sorted. Extra food portions? Consider it done. We’ve worked with the worlds best teams for Accommodation and Meals or simply Pre-Match Meals requirements. Experience of the English Premiership and Championship, the Pro 14, European Competitions, 6 Nations, Friendlies and everything in between, we’ll convert your requirements into the perfect set up for your big game. And within budget.

Cricket

So you’ve been fielding all day – we understand that you’re going to want bedrooms with baths instead of showers so you can soak those legs. It’s the small details like this that have come from working with a variety of English County Championship Cricket teams and Touring Sides that make Haythorn Sports & Events ideally suited to helping with your accommodation and meal requirements. Whether it’s for an International, County Championship match, One day, T20 or friendly fixture, we’ve got you covered. And within budget.

Motorsport

Our global reach has been tried, testing and refined in the F1 arena, having supported a number of teams for their race accommodation requirements across the globe. Proximity to track, unsociable meal times, staggered arrival teams – we get it. Leave your hotel requirements in the hands of Haythorn Sports & Events and we’ll ensure that you’re in pole position for your race. And within budget.

Golf

We’ve worked with the best of the best. Whether it’s confirming individual rooms for the Ryder Cup captain, booking pre-flight room blocks for the Ryder Cup team or working on large room blocks for European Tour events, Haythorn Sports & Events will help you reach the first tee in peace of mind that your pre-round preparation has been as you would expect. And within budget.

Athletics and other Olympic Sports

Working across a multitude of major international sporting events in the UK, Haythorn Sport & Events knows what it takes to ensure that event accommodation runs smoothly. Given the nature of such competition, we’ve worked closely with hotels to manage room blocks as we know that athletes come and go in competition. We know that due to heats and different qualifying round times, meals are needed at different times. Let us get you over the line first with perfect preparation. And within budget.

Who Are We?

Our Founder and Managing Director Jody Hayes was born in Northern Ireland in 1980 before moving to England in 1987. His love of all things sports related dictated his educational career, gaining an Advanced GNVQ in Leisure & Tourism and then graduating with a BA (Hons) Sports Studies degree from renowned sports university, University of Chichester.

Post-graduation, Jody has held a number of roles in the sports industry, including positions at Southampton FC, Goodwood Racecourse and most recently with a hospitality cross over as Director of Sales for Sports & Partnerships within the worlds largest hospitality company. It was here that he honed his knowledge and skills of team stays working with professional sports clubs as well as developing an extensive global network of contacts in the hotel industry.

Outside of work, Jody loves spending time with his wife and son and can often be found trying to perfect his favourite hobby of Golf!

Testimonials

“Jody has helped me and my travel team here at LFC on several occasions over the last 5 years and has done so with a solid understanding of our requirements. He’s opened the door to a number of great hotels that we’ve stayed at and ensured that they’ve gone without a hitch which is credit to his knowledge and attention to detail. I’m sure Haythorn Sports & Events will benefit a number of others going forward because of this”

Philip Holliday, Vice President Travel – Liverpool Football Club

“Coventry City FC have recently started working with Haythorn Sports & Events and we couldn’t be happier with how things have started in this partnership. Although in it’s infancy, it’s clear that Jody has taken on board the specific requirements we have as a professional football cub and ensured that our first away trips have not only gone without fault but exceeded our expectations. The importance of attention to detail is crucial to our match-day preparation and it’s reassuring to know that this important part of our team planning is taken care of with his knowledge and dedication – and within budget. We look forward to continuing our work with Jody and Haythorn Sports & Events going forward”

Dave Boddy, Chief Executive – Coventry City Football Club

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